about a dream

Big ideas start with big dreams. About began in the sleepless mind of fashion entrepreneur Randy Hoogeweegen. Randy jotted his first fashion sketches at the Dutch TMO Fashion Business School, where he studied fashion management. It didn’t take him long to jump in deep. After a successful crowdfunding campaign, Randy collected the necessary building blocks to launch About. lifestyle for men in 2015. Bringing his fashion dream to live.

about. now
The shop is located on the famous Haarlemmerdijk, right in the hustle of Amsterdam. Over 120 investors helped create the ultimate men’s store: a combination of fashion, art and lifestyle captured in an allround stylish out hang out. It’s everything a man wants. Well you know, apart from that other thing… 

about about.

We are men. We like to buy nice things, but hate shopping. That’s why Randy’s About is like dropping by at a friend’s house. No hassle or feeling urged to splurge. And no getting lost in the women’s section. Simply come hang out, grab a strong cup of Joe and have an easy chat if you feel like it.

And if you do like some input, Randy can hook you up with top-to-toe fashion advice and the freshest threads to match. Like the carefully selected items of Samsoe Samsoe, Won Hundred, The Good People, Dstrezzed, NEUW denim, Kings of Indigo, Filippa K, Stutterheim, The Last Conspiracy and many more.

About also has a smart collection of accessories to finish off your style. Sneakers, watches, sunglasses, belts, caps, bags – we got you covered from head to toe. Add some of the freshest tunes in town to the mix and you’ve got the one-shop-stop, tailor-made for every man with a fashionably laid back attitude. Lifestyle for men – that’s what it’s all About.

about our webshop

We know you don’t always feel like heading out. Especially when you can get an extra hour in bed with your special lady-friend. That’s why you can now shop our collection from anywhere, even your bed. Doubling the comfort in between your sheets.

Online ease with offline service
The webshop brings our instore service to you. Simply navigate through our collection, select your favorite pieces and order them from anywhere. It’s a pity we won’t see you in person, plus you’ll miss our coffee and Randy’s occasionally-funny jokes. But it is a great alternative, if you don’t have time to drop by the store.
To all the gents in the place, with style and grace – See you online and instore at About.