Won Hundred

Won Hundred

Won Hundred is a Scandinavian fashion brand renowned for its minimalist and timeless designs. Founded in 2004 by Danish designer Nikolaj Nielsen, the brand has garnered a large following worldwide. With a focus on quality, craftsmanship, and aesthetics, Won Hundred has established itself as a key player in the fashion industry.

History
Nikolaj Nielsen initiated Won Hundred with the idea of creating clothing that is both timeless and contemporary, free from the constraints of trends. This philosophy led to the establishment of a brand that blends modern designs with classic elements. The name "Won Hundred" stems from the concept of perfection. According to Nielsen, nothing is perfect, but something can be "won" – hence the name "Won Hundred." This pursuit of perfection is evident in all aspects of the brand, from designs to production processes.

Collections
Won Hundred's collections encompass clothing for both men and women, offering a wide range of items, including jeans, jackets, sweaters, and accessories. Each season, Won Hundred presents collections reflecting the brand's signature style. What distinguishes Won Hundred's designs is the attention to detail and craftsmanship. The most popular product is Won Hundred's jeans, particularly the Ben, featuring a loose cropped fit.

Sustainability
Another crucial aspect of Won Hundred is sustainability. The brand aims to take responsibility for the environment and continuously works to reduce its ecological footprint. This involves the use of environmentally friendly materials and optimizing production methods to minimize waste. Additionally, Won Hundred is involved in various initiatives advocating for a more sustainable fashion industry. The brand collaborates with organizations dedicated to fair labor conditions and reducing environmental impact.

Won Hundred x Aboutlifestyle